The idea of Interactive Media revolves around a medium that allows its participants to communicate with each other actively through two-way communication. In its relation to "New Media" a form of this would be Skype or IChat. These medias are groundbreaking into today's society because they allow people to speak to each other even if they are miles apart. I am an avid user of Skype because it enables me to chat with my friends across the country. Without this, we would only be able to communication through text and most of the time it is hard to decipher their emotion and sarcasm.
Along with Interactive Media comes Interactive Advertising. Some advertisers will show a commercial but cut out the end of it and post a saying "Go to this website to see how this ends", to get their audience to access their website. Most of the time it doesn't work because I suppose American's are too lazy to get up from watching television to see what actually happens, but that's just my opinion. haha.
Here is a pretty cool image I found that used Interactive Advertising to catch the attention of their audience for Star Wars.
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