Interactive Internet

Rushkoff states in chapter 21 that the World Wide Web only allows for “interactive-style” activity, which would mean an information only,static type of internet. However with the rise of Web 2.0 and internet sites such as facebook and youtube, this statement can be clearly seen as false. With the ability for people all over the web to instantly change information on their own personal blog as well as get instant feedback from other users turns this idea of “interactive style” on its head. Another innovation the web has done is the collaboration of many websites all in one general location. Take for instance google maps or any other map based website. Google maps allows for users to not only find their way around a busy city by seeing a visual guideline, but they can also see traffic conditions being reported by not only news outlets but also from people on the road via their phones. Google maps also allow for a 360 degree view of a street and actually allows the user to “walk” down the road and look for particular shops along the route. If the user was able to find their store they need only to click on that store and all its information would be brought to them instantly via the stores personal site. This only proves that the world wide web was come along way from an “interactive-style” format where everything was static and only information searched for was brought to them, instead today all the information is brought to them at their fingertips.