Tuesday, December 1, 2009
Advertising
Advertising has always been a very interesting industry for me personally. Last semester i took the Principles of Advertising course offered at Fordham. I was very intrigued by the whole process involved with advertising. One of the main points we learned in the course was the importance for advertisers to "catch" the attention of the audience. A major issue with this is that the general public's attention span seems to be getting shorter and shorter. As our media is becoming more instantaneous, with on-demand options etc. it is much more difficult for advertisers to get their message across. I find it intriguing how little time the advertisers have to make the audience interested in what they are saying. I can appreciate the hard work these people put in to their work. They literally only have seconds to do their job.
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Agreed. Advertising is an industry that demands creativity. Advertisers are pressured to come up with the unexpected, because today we are programmed to tune out advertising- we change the channel or turn away unless there is something to catch our attention. But in reference to what we're talking about in class today- communication and information- I feel like successful advertising finds a way to communicate with the viewer. Statistically the best advertisements are those that key into the American psyche- those that communicate what we feel.
ReplyDeleteI have taken two advertising courses at Fordham and I agree with you. Also, it is interesting to point out the fact that the advertisers must "catch" the attention of their audiences with out "over doing" it. Sometimes when ads are too simple or too complex it tends to turn potential consumers away.
ReplyDeletehow does this relate to new media?
ReplyDeleteIt relates to New Media, for the simple fact that advertisers must constantly be adapting to new technologies. That is to say, the advertising industry is forced to follow the trends in new media. In my post i specifically mention the trend for "on-demand" entertainment, and how this is making advertising difficult, however it also opens many options for advertising in the future.
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